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The overall goal of an informational website is to communicate the “who,” “what,” “how,” and “why” of a business or organization with its online audience. They are created in order to provide a customized and branded resource for potential and active customers, members, investors and so forth.
A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.
While the purpose of having a website is to promote services and products on the internet, an eCommerce website takes everything a step further. Ecommerce websites give your target audience the ability to buy tangible goods, digital products or services online directly from your business.
A corporate website or company website is owned by a business for the purpose of communicating with website visitors. Most corporate websites provide content like a company profile, descriptions of products and services offered, company news or announcements, and contact information.
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This provides a measurement, collection, analysis, and reporting of web data to understand and optimize web usage. It can also be used as a tool for business and market research and assess and improve website effectiveness.
Just like having an extra tire, a website backup can help you recover your website after a security incident. Having a recent backup of your site can help you in many situations. If you lose crucial data, having a backup readily available can solve your problems.
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. It also exposes your brand and targets unpaid traffic rather than direct traffic or paid traffic.
Monthly reports serve as an important tool for communicating your website achievements and ongoing updates to you as a client. The reports also provide both parties with accountability as you assess your most recent performance and productivity levels.
Web security is important to keeping hackers and cyber-thieves from accessing sensitive information. Without a proactive security strategy, businesses risk the spread and escalation of malware, attacks on other websites, networks, and other IT infrastructures.
Continuous updates are the acts of regularly checking your website for issues and mistakes and keeping it updated and relevant. This is done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.
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